01 / DISCOVER
Build the right company.
Core question
Is this opportunity worth pursuing, and what must be true for it to work?
We examine the market, customer problem, alternatives, commercial assumptions, and founder or portfolio context before significant resources move into execution. The output is strategic clarity: a defined opportunity, a credible business model, and the risks that require evidence.
Typical activities
- Market validation
- Customer discovery
- Competitive analysis
- Opportunity assessment
- Business model design
- Strategic positioning
Working output
Validated opportunity thesis and decision brief